Wednesday, July 02, 2014

First TV commercial in US featuring Sikhs...

I just came across this video today on the Internet of a TV commercial that is being aired in the US...

A message from SALDEF, a Sikh American civil rights and educational organization:
"Starting the week of June 30th and running through July 27, 2014, Comcast will donate one million dollars in airtime on cable channels on Comcast to air a PSA featuring Waris Ahluwalia, a Sikh American actor and designer, recognizing Sikh Americans as a vibrant part of America’s cultural tapestry. Using a SALDEF-created script, the PSA demonstrates through words and images how Sikh Americans’ values are America’s values, including a love of service, family, and community."

This is a great initiative by Sikhs in America. It would be great to see such adverts across the world to help bring Sikhs to the forefront and expose the great contributions Sikhs have and are making to society. Hopefully such videos will dismiss many people's misconceptions of Sikhs and create a greater understanding and appreciation of Sikh identity.

No comments: